How Google can help advertise an online business

I get more impressed everyday as I learn all the new products and services Google is coming up with to help online businesses get more targeted traffic to their websites. If you are trying to find ways to get free visitors that are targeted, Google is a good place to start.

I don’t use all of Google’s free services yet. This is mainly because I haven’t had enough time to get set up with all of them. I do want to quickly discuss the services I am  currently using that I believe will greatly benefit your online marketing efforts for years to come. Let’s begin, shall we?

Google Adwords – This is by far the best pay per click advertising you’ll have pay for. You can be cheap like me and do really low bids on your most important keywords. The great thing about this is the more clicks you get to those keywords, the more Google will up your rankings for free with that one keyword. This means you’ll pay less per click because stats will show the keyword really does match your site’s content.

Google Analytics – This is my one of my favorites because other tracking services out there charge an arm and a leg for the same thing. With Google Analytics you just put a tracking code in all your pages and Google will keep statistics on your site’s traffic. You can see things like how long a visitor was on your site, what website or search engine referred them, what keywords they typed to find your site, what Country they are from, how many pages they viewed, and much more. This is a very powerful and free tool that comes along with Google Adwords if you have an account there.

Google Webmaster Tools –  With this free service you are able to see what pages of your site are indexed in Google. Webmaster Tools also allows you to submit a sitemap.xml file so Google knows exactly how many pages are in your entire website. You can also add or update links, include a cool 404 error page java script code to help visitors find your site better, see how many other sites are linked to you, and much more. Google’s Webmaster Tools make Yahoo’s and MSN’s Webmaster Tools look like chunk change in comparison.

Google Adsense – With Google Adsense you can add Google’s java script code to areas of your website that are empty. This is a win-win situation for everybody. You get paid when visitors click on your ads, the advertiser gets targeted traffic to his or her website, and Google is able to get the ad to as many places as possible for optimal advertising results. One thing about Google Adsense is that you want to make sure to follow all their advertising policies and rules to a tee, that’s all they ask of you.

Google Blogger – If you don’t feel like putting all the effort into owning a Word Press Blog a Blogger account with Google is the next best thing. It’s 100% free to join and you can be assured that all your posts will be indexed into Google’s search results (as long as they are of good quality). It takes minutes to set up a Blog with Google and they have lots of neat gadgets and themes to make your Blog look really cool to your readers.

Google Feed Burner – With this great tool you’ll be able to monetize your feeds with Google Ads and make it easier for your readers to subscribe to your Blog’s feed. Feed Burner also keeps traffic and subscriber statistics on your feed as well.

Those are the main Google products and services I am currently using. There are way more than this though. There is also a wealth of information at Google’s Webmaster Central Blog. It’s really amazing how much effort Google is putting in to help there members succeed online. More free advertising online at the traffic section of my site.