Get traffic to your site by writing unique content

I know what it sounds like, when I first heard about this I didn’t take it too seriously, but unique content is a way to get free traffic to your website for years to come.

How does simply writing or continually outputting new and unique content provide free traffic for life? It’s simply because search engines like Google, Yahoo, and Bing absolutely love fresh unique content to help them provide valuable information to their billions of users.

What’s the easiest way to get fresh content out to the worldwide web? You’re looking at it. If you don’t own your own website that provides quality content for search engines, then a blog is your next bet. If you’re not sure on which blogging software to use then take a look at the two most recommended blogging software phenomena.

Of course I wish everything could be without recourse, but when you write your content you have to kind of think like a search engine in a way. The simplest way to do this is to think to yourself, “What would someone type into the search engine if they were looking for answers on this particular subject?” The site you write your content on must also be search engine friendly and follow the most basic principles of search engine optimization.

Here are some SEO tips:

• The use of at least one h1 tag for main header and h2 tags for all other headers.
• Make sure you have a unique title, description, and keywords for each page.
• Make sure you have a sitemap to submit to search engines.
• Make sure you’re linking properly, link keywords, not things like click here, etc…
• Make sure to name URLs properly so that they describe what’s on the page.
• Make sure your site is well organized, keep javascript code in a separate .js file use divs and not tables when possible, but this really isn’t that big of a deal.
• Make sure each page specifies a canonical link to let search engines know your desired link for each page. 301 redirects is another solution for this.
• Keep the linking of pages on your site consistent. Linking mysite.com/index.php and mysite.com/ are two separate pages according to the search engines, but the same page to us.
• Try to have at least one link pointing back to your site and outgoing links on each page. This way all your pages will be connected.

Anyway, that’s enough about that. Just think about it though. Every new page of content you create is like bringing in hundreds even thousands of visitors to your website over a lifetime. This can only happen if you follow the above search engine friendly principles mentioned above.

It is also good to mention that if your content is really good content, then other people will link to you. This will help you get even more free traffic back to your website.

So what do should you remember from all of this? Continuously add good, quality content to your website and you will see a return on your investment.