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[RachEv]

Without tracking your destined to failure, pain, and losing loads of $$$$.

You might be lucky. You might even be an exceptional salesman. But if you cant track whats working and whats not, you will at best leave a lot of money on the table because your wasting money on things that are not working.


What to track?

At a high level you want to be able to track the performance of:

- campaign targets (url/keywords with cpv, and audience demographics/interests with facebook)
- landing pages & variations
- offers
- even the time of day


How to track?

You can track performance in a number of ways:

- No tracking, or using a spreadsheet / pen & paper
- Use tracking features provided by your ad/traffic network
- Using free tools like Google Analytics
- Simple php scripts
- More advanced solutions


Tracking leads to conversions.


I hope this helps.